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BSBA

PROGRAM DESCRIPTION

This program aims to prepare the students to be responsive to the total environment by providing technical skills and competencies in the areas of marketing.
Theory is blended with practicum activities to give the students a broad and enriched base for career in marketing.

PROGRAM OBJECTIVES/OUTCOMES


MODE OF INSTRUCTION

A student enrolled in the program will be given a learning package (Modules) to read and to work on. He/she can choose any of the three modes of learning.